Strategic Marketing Consultant & Startup Advisor
Adrian Mezzina is an experienced marketer and business specialist, with a consumer-centric approach to strategy.
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Adrian cut his teeth working in media, came of age working in hospitality marketing, and over the past 15 years has worked on some of Australia’s most recognisable brands.
Previous to starting Adrian Mezzina + Co in 2016, Adrian was a founding partner of an award-winning digital agency and loyalty start-up and knows what it takes to build thriving businesses.
Always honest and truly invested, he takes the time to understand and research his clients and their data, and is known for his practical way of getting things done.
Together with his extensive network of partners, Adrian produces and executes tailored and targeted strategies and analytical advice that drives results, increases revenue and helps businesses make better decisions.
Client list includes Roberts Co, Built, Topham Guerin, Getter, Conqa, ITrust Invest, Cocktail Porter, Willowtree Planning, Brisbane Economic Development Agency, Ipswich City Properties, Altis Property Partners, Schreuders Partners, Puig, Ranbury, Matteo Group, Sweet&Chilli, Elyseé Collective, Pointcorp.
Adrian is also the proud Co-founder of haircare brand, St. Louis Says and Twin Palms Barbershop on James Street, Brisbane.
SERVICES
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STRATEGY
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Marketing & Digital Strategy
Business Strategy & Advisory
Brand Positioning and Strategy
Social Media Strategy
Media Strategy & Planning
SEO & SEM
Start-up Strategy
PROJECT MARKETING
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Commercial & Residential Projects
Naming & Branding
Website Development
Comms Strategy & Social Media
Lead Generation & Reporting
REA & Domain
Media Planning
3D Modelling & VR
RESEARCH
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User Journeys
Competitor Analysis
Customer Research
Persona Development
Social Media Research
EXPERIENTIAL
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Concept Development
Project & Stakeholder Management
Programming & Entertainment
Scope & Budget Management
Branding, Design and Print
Production & Logistics
Photography & Videography
PROJECTS
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ROBERTS CO
A boutique tier one building contractor, offering design and construction services.
Now 100% Australian owned with the strength and stability of any tier one construction company; coupled with an innovative attitude and the belief there is always a better way - Roberts Co delivers the best of both worlds.
Adrian was engaged by CEO Alison Mirams in 2019 to deliver a marketing and communications strategy and has since been managing all brand and communications for the company.
This includes but is not limited to: development of content pillars and social media schedules, key messaging and copy, content creation (design, video and audio clips), special event PR and amplification, PPC digital strategy, internal comms strategy and implementation and website restructure and development.
SCHREUDERS LAWYERS
Schreuders is a diverse, highly experienced, and committed team of compensation lawyers. Led by Mark Schreuder, Principal, a personal injury specialist with over twenty years’ experience in the field, they have successfully defended every conceivable compensation claim type, from public liability to workers’ compensation..
Adrian was engaged by Partner, Mark Schreuder in March 2019 to manage all aspects of marketing and communications for the firm. Since that time he has overseen all media buying and planning, (managing four external agencies and an annual budget of $1.5M), Conversion Rate Optimisation achieving record file opens - an average increase of 30% per month year on year as well as a decrease in cost per lead by over 100%.
Adrian was responsible for digitalising the firms lead intake process, implementing CRM, design and development of both the website and the client comms strategy and will focus on developing Mark Schreuder’s personal brand over the next 12 months.
COCKTAIL PORTER
Cocktail Porter is every cocktail lover’s favourite delivery service delivering hand-crafted cocktail kits and bottled cocktails straight to your door. Their cocktails have been designed by the world’s best bartenders using premium spirits, local ingredients, pre-bottled and ready to pour over ice meaning less prep and more play. From Cocktail Porter you can purchase cocktail kits, gift sets, bottled cocktails, equipment, luxury whisky or sign up for a subscription box.
Adrian was engaged by Sweet&Chilli’s director Cam Northway to develop the initial Brand Strategy for Cocktail Porter. Following on from this Adrian was engaged to launch the new business and manage development of brand, website, client comms strategy, tone and personality, copy and key messaging and conversion rate optimisation. Adrian was also responsible for content creation, social media strategy and schedule, as well as the launch event and PR.
CLIENTS
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PROPERTY & PROFESSIONAL SERVICES
TECH & LIFESTYLE
How can I help?
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We look forward to learning more about your business and how we can help you grow. Please drop us a note and we will get back to you within 24 hours.
Office: Level 2, 388 George Street, Sydney, NSW 2000